Copywriting Samples:
General Capabilities Brochures
Creative concepts and business-to-business copywriting by William C. Blake
Not all business-to-business companies need a general capabilities brochure. Usually, technical-industrial companies that do not have standardized products or services need a general capabilities brochure the most — for obvious reasons.
Companies with standardized products may look into the general capabilities brochure option if they begin to offer customized solutions. Or if they feel they need to better establish themselves as authorities in a particular industry or technology.
