Industrial, Business-to-Business Copywriting Samples
I recommend the Quick Copywriting Sample Tour as a starting point.
Then, if you have time, you can use the links below to see additional copywriting samples, organized by Type of Sales Collateral or Industry.
Note: Every company is unique and faces its own particular marketing challenges. Consider these samples as potential starting points for your copywriting consultation.
Copywriting
Samples by
Collateral Type
Ads
Booklets — Long-Format
Brochures — Capabilities
Brochures — Product
Case Histories
Catalogs
Concepts & Art Direction
Direct Mail
Distributor and Rep
Merchandising
Newsletters
PR — Feature Articles
PR — News Releases
Sell Sheets
User Manuals
Video Scripts & Packaging
Websites
Copywriting
Samples by
B2B Industries
Consumer Medical Devices
Control & Measurement
Electrical Fittings, Devices & Apparatus
Electronic Components
& Chemicals
HVAC
Industrial Coatings
Maintenance, Repair
& Overhaul (MRO)
OEM Design Engineering
Personal Protective Equipment (PPE)
Pollution Control
Power Generation
Transport Containers
Welding