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Copywriting
Samples by
Collateral Type

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Samples by
B2B Industries

Consumer Medical Devices
Control & Measurement
Electrical Fittings, Devices & Apparatus
Electronic Components
& Chemicals

HVAC
Industrial Coatings
Maintenance, Repair
& Overhaul (MRO)

OEM Design Engineering
Personal Protective Equipment (PPE)

Pollution Control
Power Generation
Transport Containers
Welding

 

 

Copywriting Samples by Industry:
Safety, Personal Protective Equipment

Creative concepts and business-to-business copywriting by William C. Blake

     
industrial respiratory systems brochure copywriting welding helmet brochure copywriting industrial respirator selection guide copywriting
Client: 3M
Communications Type: product brochure for an all new line of powered and supplied-air respirators and headtops
Client: 3M
Communications Type: product brochure for new series of auto-darkening welding helmets
Client: 3M
Communications Type: product "selector" brochure for soft headtops and powered and supplied-air respirators
welding trade magazine ad copywriting welding magazine ad copywriting welding helmet copywriting
Client: Hornell Speedglas
Communications Type: trade magazine ad for new welding lens technology
Client: Hornell Speedglas
Communications Type: trade magazine ad for new peripheral vision welding helmet
Client: Hornell, Inc.
Communications Type: trade magazine ad for CO2-reducing welding helmet
welding hard hat copywriting
welding catalog copywriting welding helmet ad copywriting
Client: Hornell, Inc.
Communications Type: trade magazine ad for ergonomically-advanced hard hat for welders
Client: Hornell, Inc.
Communications Type: complete catalog for welder protective equipment
Client: Hornell Speedglas
Communications Type: trade magazine ad for new auto-darkening welding lens technology
welding helmet brochure copywriting welding safety equipment poster coypwriting welding distributor brochure copywirting
Client: Hornell, Inc.
Communications Type: sell sheet for new welding hard hat
Client: Hornell, Inc.
Communications Type: series of trade show displays which were then converted into posters for distributors
Client: Hornell, Inc.
Communications Type: reference folder for distributors so they could quickly find and specify models and parts
welding product publicity feature article copywriting welding gear copywriting welding user manual copywriting
Client: Hornell, Inc.
Communications Type: product publicity; 3-page feature article
Client: Hornell, Inc.
Communications Type: sell sheet for new grinding lens welding helmet
Client: Hornell, Inc.
Communications Type: tri-lingual user manual for auto-darkening welding lens and helmet
original art concepts direct mail for safety industry copywriting feature article safety equipment copywriting
Client: Hornell, Inc.
Communications Type: creative concept for illustrative cartoon of CO2-reducing welding helmet
Client: Hornell Speedglas
Communications Type: mailer for new powered air purifying respirator targeting safety supervisors in metalworking industries
Client: Hornell Speedglas
Communications Type: feature article on auto-darkening welding helmets in industrial safety magazine
respiratory manual writing video packaging design and copy industrial video scriptwriting
Client: Hornell, Inc.
Communications Type: user manual for powered air purifying respirator
Client: Hornell, Inc.
Communications Type: packaging for video on auto-darkening welding helmets
Client: Hornell, Inc.
Communications Type: script (partial) for video on auto-darkening welding helmets
industrial video packaging design industrial video scriptwriting industrial display concepts and copywriting
Client: Hornell, Inc.
Communications Type: packaging for video on powered air purifying respirator for welders
Client: Hornell, Inc.
Communications Type: script (partial) for video on powered air purifying respirator for welders
Client: Hornell, Inc.
Communications Type: label for product display and literature holder for distributor showrooms