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Consumer Medical Devices
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Electrical Fittings, Devices & Apparatus
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& Chemicals

HVAC
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& Overhaul (MRO)

OEM Design Engineering
Personal Protective Equipment (PPE)

Pollution Control
Power Generation
Transport Containers
Welding

 

 

Scriptwriting Samples:
Video Scripts and Packaging

Creative concepts and business-to-business scriptwriting by William C. Blake

Videos can be now be inexpensively made and posted on the Web, but they still require thoughtful, tightly-written scripts for maximum impact.

The most successful video distribution model is to segment what used to be one video into several short "modules" that can be watched either in order or as stand-alone programs on specific topics.

With advanced planning and careful scriptwriting, an entire series of videos can economically demonstrate technical-industrial processes, technologies, or systems that are difficult to explain in print.

I was also the producer for these and many other industrial videos.

     
Industrial video scriptwriting industrial video packaging design  
Client: Hornell Speedglas
Challenge: client wanted a combination sales and instruction video for their new, "breathable" welding helmet and auto-darkening lenses (first six pages of script only)

Client: Hornell Speedglas
Challenge: make the cover not just attractive, but also include a technical product selector
 
industrial video scriptwriter industrial video concepts, packaging  
Client: Hornell Speedglas
Challenge: another hybrid "sales and instruction" video, this time for a powered air-purifying respiratory system (first six pages of script only)
Client: Hornell Speedglas
Challenge: a dramatic cover that also reminds the viewer of the key features and user benefits demonstrated in the video