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Copywriting
Samples by
Collateral Type

Ads
Booklets — Long-Format
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Case Histories
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Distributor and Rep
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Copywriting
Samples by
B2B Industries

Consumer Medical Devices
Control & Measurement
Electrical Fittings, Devices & Apparatus
Electronic Components
& Chemicals

HVAC
Industrial Coatings
Maintenance, Repair
& Overhaul (MRO)

OEM Design Engineering
Personal Protective Equipment (PPE)

Pollution Control
Power Generation
Transport Containers
Welding

 

 

Copywriting Samples:
Newsletters for
Industrial Manufacturers

Creative concepts and business-to-business copywriting by William C. Blake

Newsletters, whether printed or electronic, can help prospects and existing customers develop additional trust in your company and its products.

BEWARE! Even if you use a copywriter and outsource the design and production, professional B2B newsletters are still very time-consuming for clients. To be effective, newsletters must be delivered on a regular basis. Be realistic as to how many newsletters you can supervise in a year.

     
Sherwin-Williams Newsletter    
Client: Sherwin-Williams (Industrial Division)
Challenge: original concepts and their development for the creation of a newsletter targeting existing and prospective industrial distributors